SMS Privacy Policy

Updated: October 17, 2024
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This Messaging Program Privacy Policy (“Policy”) explains how Simply Bread Co. (“Simply Bread”) collects and uses information about you in relation to its text message marketing program (the “Messaging Service”). We use Twilio to provide the Messaging Service to you. For the purposes of the Messaging Service, Twilio acts as our service provider and data processor of your information.By using the Messaging Service, you agree to the terms of this Policy. Simply Bread reserves the right, in our sole discretion, to modify or change this Policy at any time with or without prior notice to you. The date of the last update will be posted at the top of this Policy for your convenience. This Policy, and any changes, are effective as soon as posted and supersede any prior Policies. Your continued use of the Messaging Service following the posting of any changes to the Policy constitutes your full acceptance of those changes.
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Collection of Information
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We collect various information on our behalf from and about you, including information you directly provide when you use the Messaging Service. For example, we collect the phone number and email address you provided when signing up for the Messaging Service. When you send messages via the Messaging Service, we will also collect your messaging history and any information included in those messages.We may also collect information about you using cookies or similar technologies. Cookies are pieces of information that are stored by your browser on the hard drive or memory of your device. Cookies enable personalization of your experience on the Messaging Service (e.g., sending you personalized text messages such as shopping cart reminders).If you participate in a contest, sweepstakes, research study, or email survey associated with the Messaging Service, we will collect basic contact information and any other information you choose to provide in connection with these activities. We will also collect your contact information if you contact us with questions about the Messaging Service or for customer service.
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Use of Information
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We use your information to deliver, analyze, maintain, and support the Messaging Service. We may also use your information to enhance the Messaging Service features and customize and personalize your experiences on the Messaging Service.
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Sharing of Information

We may share, transfer, or disclose your information if you consent to us doing so, as well as in the following circumstances:
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- We need to enforce our Terms of Service.
- We provide such information to trusted businesses or persons for the sole purpose of processing Personal Information (as defined in our main Privacy Policy) on our behalf. When this is done, it is subject to agreements that oblige those parties to process such information only on our instructions and in compliance with this Policy and appropriate confidentiality and security measures.  If the third party fails to comply with our terms, Simply Bread is not accountable in any way for any liability or reimbursement.
- We provide such information to third parties who have entered into non-disclosure agreements with us.
- We provide such information to a company controlled by, or under common control with, Simply Bread for any purpose permitted by this Policy.
- We respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights, or the legal rights of others, or defend against legal claims.
- We believe it is necessary to share Personal Information to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of Simply Bread’s Terms of Service, or as otherwise required by law.
- We transfer Personal Information about you if Simply Bread is, or its assets are, acquired by or merged with another company.
- From time to time, we may share aggregate or de-identified information about use of the Messaging Service, and such aggregated or de-identified information may be shared with any third party, including advertisers, promotional partners, and sponsors.
- We do not share, sell, or trade any mobile information or SMS opt-in data with third parties. This includes, but is not limited to, phone numbers and text message content. While We may share mobile information with service providers who assist in providing customer support and related services, these parties are permitted to use the information solely for the purpose of delivering the services requested and are bound by confidentiality agreements to protect your information.
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Protection of Information
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We take a variety of physical, technical, administrative, and organizational security measures based on the sensitivity of the information we collect to protect your information against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure, or access. Unfortunately, no online activity can be guaranteed to be 100% secure. While we strive to protect your information against unauthorized use or disclosure, we cannot ensure or warrant the security of any information you provide. We do not accept liability for unintentional disclosure.

Retention of Information
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We retain your information for as long as you participate in the Messaging Service or as needed to comply with applicable legal obligations. We will also retain and use your information as necessary to resolve disputes, protect us and our customers, and enforce our agreements.
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Opting In
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A mobile user might opt-in by:

- Entering a phone number online,
- Sending an Mobile Originating (MO) message containing an advertising keyword,
- Filling out a paper form that includes their phone number, or
- Signing up at a point-of-sale location.
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Opting Out
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Consent to receive automated marketing text messages is not a condition of any purchase. You can opt-out of receiving further commercial text messages via the Messaging Service by responding to any of our text messages with STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. We will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again.We reserve the right to send you certain communications relating to the Messaging Service, such as announcements and administrative messages, without offering you the opportunity to opt-out of receiving them.
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Customer Care
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If you are experiencing any problems with the Messaging Service, please email support@simply-bread.co.
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Main Privacy Policy
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By signing up to receive text messages from us, you also agree to our main Privacy Policy.
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